Quack Therapies Spread Because They Don’t Work
Mathematical biologist Mark Tanaka of the University of New South Wales (Australia) wanted to know why ineffective health therapies, often called “quack therapies”, spread and develop reputations for working. He and other researchers interested in that paradox worked on creating a model of why people often try therapies and medicines which have no evidence of working and how they become more popular despite their ineffectiveness.
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